Printing Relations or Public Relations

While the PR fraternity is celebrating the PR Day , I wonder whether the current practice observed by the fraternity is really Public Relations? As a student I always learnt the importance of cordial relationship as a PR professional. Also Knowledge sharing was an important aspect of public relation , as PR is other side […]

Satyagrah: A case study of digital PR, crises mitigation and online reputation management

Satyagrah featuring THE Big B, Ajay Devgun, Arjun Rampal and Kareena Kapoor is currently running successfully across all theatres. The Prakash Jha movie typically showcases the agression and anxiety of a common man againt the corrupt system spread in all government departments across India. As a PR professional, the movie (Satyagrah) is actually a case […]

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