Satyagrah: A case study of digital PR, crises mitigation and online reputation management

Satyagrah featuring THE Big B, Ajay Devgun, Arjun Rampal and Kareena Kapoor is currently running successfully across all theatres. The Prakash Jha movie typically showcases the agression and anxiety of a common man againt the corrupt system spread in all government departments across India. As a PR professional, the movie (Satyagrah) is actually a case […]

Double Your PR Activities in Times of Recession

While the economic slow down is threatening to approach , majority of the companies, whether small or big start taking preventive measure of cutting the cost to maintain the equilibrium of profits in one way or other. It is said, that the  companies first and  foremost target is the marketing budgets, which includes advertising ,promotions, […]

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