Printing Relations or Public Relations

While the PR fraternity is celebrating the PR Day , I wonder whether the current practice observed by the fraternity is really Public Relations?

As a student I always learnt the importance of cordial relationship as a PR professional. Also Knowledge sharing was an important aspect of public relation , as PR is other side of Journalism. But with time, I personally find no knowledge sharing ,but typical phrases like ,” PLEASE FIND THE ATTACHED RELEASE AND TIA ( THANKS IN ADVANCE) ” . I have personally observed that the communications has no knowledge drivers but is calculated in terms of hips of clippings.

Majority of times , the PR professionals are just agency rather than consultants to clients. While the big b’s of Public Relations , who propagate the real public relations are like extinct species of PR.

A agency negotiates for minimum 10 clippings and pays the networking firm peanuts , stills establishes itself as PR firms. People with pennyful knowledge of PR now run PR consulting and tie up with publishers on retainership model to publish their press releases.

Is this the PR scenario of Indian PR industry, then we should not celebrate the PR Day.

Please note : I am not a extremist , neither a victim of #blackPR but as a professional we should all think of cleanliness in our profession.