/* ============ Wire ticker (masthead strip) ============ */
.pr-ticker {
  background: var(--pr-ink);
  color: #d9d4c4;
  overflow: hidden;
  white-space: nowrap;
  border-bottom: 1px solid #2a2d33;
}
.pr-ticker-track {
  display: inline-flex;
  align-items: center;
  animation: pr-ticker-scroll 38s linear infinite;
  padding: 7px 0;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.06em;
}
.pr-ticker-item { padding: 0 6px; }
.pr-ticker-dot { color: var(--pr-signal); padding: 0 6px; }
@keyframes pr-ticker-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .pr-ticker-track { animation: none; overflow-x: auto; }
}

/* ============ Header ============ */
.pr-site-header {
  background: var(--pr-surface);
  border-bottom: 2px solid var(--pr-ink);
  position: sticky;
  top: 0;
  z-index: 50;
}
.pr-header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 24px;
}
.pr-logo { display: flex; align-items: center; gap: 12px; }
.pr-logo-frame {
  display: flex;
  align-items: center;
  gap: 10px;
  min-height: 56px;
}
.pr-logo-frame img { max-height: 56px; width: auto; }
.pr-logo-mark {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 40px; height: 40px;
  border-radius: 50%;
  border: 2px solid var(--pr-ink);
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.1rem;
  color: var(--pr-ink);
  flex-shrink: 0;
}
.pr-logo-text {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-weight: 600;
  color: var(--pr-ink);
}
.pr-logo-upload-hint {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.04em;
  color: var(--pr-teal);
  border: 1px dashed var(--pr-teal);
  border-radius: var(--radius);
  padding: 4px 8px;
  white-space: nowrap;
}
.pr-logo-upload-hint:hover { background: var(--pr-teal); color: #fff; text-decoration: none; }
.pr-primary-nav ul {
  list-style: none;
  display: flex;
  gap: 28px;
  margin: 0;
  padding: 0;
}
.pr-primary-nav a {
  color: var(--pr-ink);
  font-size: 0.95rem;
  font-weight: 600;
}
.pr-nav-toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 40px; height: 40px;
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  background: transparent;
  padding: 0;
  align-items: center;
}
.pr-nav-toggle-bar {
  width: 20px; height: 2px;
  background: var(--pr-ink);
  transition: transform 0.15s ease, opacity 0.15s ease;
}
.pr-nav-toggle-open .pr-nav-toggle-bar:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.pr-nav-toggle-open .pr-nav-toggle-bar:nth-child(2) { opacity: 0; }
.pr-nav-toggle-open .pr-nav-toggle-bar:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

@media (max-width: 720px) {
  .pr-nav-toggle { display: inline-flex; }
  .pr-primary-nav {
    display: none;
    position: absolute;
    top: 100%; left: 0; right: 0;
    background: var(--pr-surface);
    border-bottom: 2px solid var(--pr-ink);
    padding: 8px 24px 16px;
  }
  .pr-primary-nav.pr-nav-open { display: block; }
  .pr-primary-nav ul { flex-direction: column; gap: 4px; }
  .pr-primary-nav a { display: block; padding: 10px 0; }
  .pr-site-header { position: relative; }
}

/* ============ Buttons ============ */
.pr-btn {
  display: inline-block;
  padding: 12px 24px;
  border-radius: var(--radius);
  border: 2px solid var(--pr-ink);
  font-weight: 600;
  font-size: 0.95rem;
  transition: transform 0.12s ease, background 0.12s ease;
}
.pr-btn:hover { text-decoration: none; transform: translateY(-1px); }
.pr-btn-primary { background: var(--pr-signal); border-color: var(--pr-signal); color: #fff; }
.pr-btn-primary:hover { background: var(--pr-signal-deep); border-color: var(--pr-signal-deep); }
.pr-btn-secondary { background: var(--pr-teal); border-color: var(--pr-teal); color: #fff; }
.pr-btn-secondary:hover { background: var(--pr-teal-deep); border-color: var(--pr-teal-deep); }
.pr-btn-ghost { background: transparent; color: var(--pr-ink); }
.pr-btn-ghost:hover { background: var(--pr-ink); color: #fff; }

/* ============ Hero ============ */
.pr-hero {
  padding: 80px 0;
  background: linear-gradient(180deg, var(--pr-surface) 0%, var(--pr-paper) 100%);
  border-bottom: 1px solid var(--pr-line);
}
.pr-hero-inner {
  display: grid;
  grid-template-columns: 1.3fr 0.9fr;
  gap: 48px;
  align-items: center;
}
@media (max-width: 860px) {
  .pr-hero-inner { grid-template-columns: 1fr; }
  .pr-hero-badge { order: -1; display: flex; justify-content: center; }
}
.pr-eyebrow {
  display: inline-block;
  font-family: var(--font-mono);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 0.72rem;
  font-weight: 600;
  color: var(--pr-signal-deep);
  margin-bottom: 14px;
}
.pr-hero h1 { font-size: clamp(2.2rem, 5vw, 3.6rem); font-style: italic; }
.pr-hero-sub { font-size: 1.1rem; color: var(--pr-muted); margin-bottom: 32px; max-width: 52ch; }
.pr-hero-cta { display: flex; gap: 16px; flex-wrap: wrap; }

/* Signature element: a press-badge seal, reused visually for score dials */
.pr-hero-badge { display: flex; justify-content: center; }
.pr-badge-seal {
  position: relative;
  width: 220px; height: 220px;
}
.pr-badge-ring { position: absolute; inset: 0; width: 100%; height: 100%; }
.pr-badge-ring circle { fill: none; stroke: var(--pr-ink); stroke-width: 1.5; }
.pr-badge-ring circle:last-child { stroke: var(--pr-signal); }
.pr-badge-center {
  position: absolute;
  inset: 24px;
  border-radius: 50%;
  background: var(--pr-ink);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 6px;
}
.pr-badge-mark {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 2.6rem;
  color: var(--pr-surface);
}
.pr-badge-caption {
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.14em;
  color: var(--pr-signal);
}

/* ============ Services ============ */
.pr-services { padding: 72px 0; }
.pr-services h2 { font-size: 2rem; margin-bottom: 32px; font-style: italic; }
.pr-services-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 24px;
}
.pr-service-card {
  background: var(--pr-surface);
  border: 1px solid var(--pr-line);
  border-top: 3px solid var(--pr-teal);
  border-radius: var(--radius);
  padding: 28px;
}
.pr-service-card h3 { font-size: 1.2rem; margin-bottom: 10px; }
.pr-service-code {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  font-weight: 600;
  color: var(--pr-teal);
  background: rgba(43, 106, 99, 0.08);
  border: 1px solid rgba(43, 106, 99, 0.25);
  border-radius: var(--radius);
  padding: 2px 8px;
  margin-bottom: 14px;
}
.pr-service-link { font-weight: 700; font-size: 0.9rem; }
.pr-services-note { margin-top: 24px; font-size: 0.85rem; color: var(--pr-muted); }

.pr-service-card {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
}
.pr-express-interest-toggle { margin-top: 16px; font-size: 0.82rem; padding: 8px 16px; }
.pr-express-form {
  margin-top: 16px;
  padding-top: 16px;
  border-top: 1px dashed var(--pr-line);
  width: 100%;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.pr-express-form label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  color: var(--pr-muted);
}
.pr-express-form input, .pr-express-form textarea {
  margin-top: 4px;
  width: 100%;
  padding: 8px 10px;
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-size: 0.9rem;
  background: var(--pr-paper);
}
.pr-express-submit { align-self: flex-start; padding: 8px 18px; font-size: 0.85rem; }
.pr-hp-field { position: absolute !important; left: -9999px !important; width: 1px; height: 1px; opacity: 0; }
.pr-express-status { margin-top: 0; }

/* ============ Section shared ============ */
.pr-reputation {
  padding: 72px 0;
  border-top: 1px solid var(--pr-line);
}
.pr-reputation { background: #f4efe0; }
.pr-reputation h2 { font-size: 2rem; font-style: italic; }
.pr-section-sub { color: var(--pr-muted); max-width: 720px; margin-bottom: 36px; }

/* ============ Analyzer ============ */
.pr-rep-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
}
@media (max-width: 860px) {
  .pr-rep-grid { grid-template-columns: 1fr; }
}
.pr-rep-input label {
  display: block;
  font-family: var(--font-mono);
  font-weight: 600;
  font-size: 0.72rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--pr-muted);
  margin: 14px 0 6px;
}
.pr-rep-input label:first-child { margin-top: 0; }
textarea, input[type="text"], input[type="url"] {
  width: 100%;
  padding: 12px 14px;
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-size: 0.95rem;
  background: var(--pr-surface);
}
textarea:focus, input:focus { outline: 2px solid var(--pr-signal); outline-offset: 1px; }

#pri-analyze-btn, #pri-log-case-btn { margin-top: 18px; }
.pr-status { font-size: 0.85rem; color: var(--pr-muted); margin-top: 10px; min-height: 1.2em; }
.pr-status.pr-error { color: var(--pr-bad); }
.pr-status.pr-success { color: var(--pr-good); }

.pr-rep-output {
  background: var(--pr-surface);
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  padding: 28px;
}
.pr-score-header { display: flex; align-items: center; gap: 18px; margin-bottom: 20px; }
.pr-score-circle {
  flex-shrink: 0;
  width: 76px; height: 76px;
  border-radius: 50%;
  background: var(--pr-ink);
  border: 2px solid var(--pr-signal);
  box-shadow: 0 0 0 4px rgba(194, 121, 46, 0.12);
  display: flex; align-items: center; justify-content: center;
  font-size: 1.4rem; font-weight: 600;
  font-family: var(--font-display);
  font-style: italic;
  color: var(--pr-surface);
}
.pr-score-bars { list-style: none; margin: 0 0 24px; padding: 0; }
.pr-score-bars li { display: flex; align-items: center; gap: 10px; margin-bottom: 8px; font-size: 0.82rem; font-family: var(--font-mono); }
.pr-score-bars .pr-bar-label { width: 110px; flex-shrink: 0; text-transform: uppercase; letter-spacing: 0.03em; color: var(--pr-muted); font-size: 0.7rem; }
.pr-score-bars .pr-bar-track { flex: 1; height: 8px; background: var(--pr-line); border-radius: 4px; overflow: hidden; }
.pr-score-bars .pr-bar-fill { height: 100%; background: var(--pr-signal); }
.pr-score-bars .pr-bar-num { width: 28px; text-align: right; font-weight: 600; }

.pr-suggestions { padding-left: 20px; margin: 0 0 20px; }
.pr-suggestions li { margin-bottom: 8px; }

.pr-fine-print { font-size: 0.8rem; color: var(--pr-muted); margin-top: 8px; }
.pr-improved-text {
  white-space: pre-wrap;
  background: var(--pr-paper);
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  padding: 16px;
  font-family: var(--font-body);
  font-size: 0.9rem;
  max-height: 320px;
  overflow-y: auto;
  margin-bottom: 14px;
}

/* ============ Reputation dashboard ============ */
.pr-case-tags { display: flex; gap: 8px; margin-bottom: 14px; flex-wrap: wrap; }
.pr-tag {
  display: inline-block;
  padding: 4px 10px;
  border-radius: var(--radius);
  font-family: var(--font-mono);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  background: var(--pr-line);
}
.pr-tag.pr-sentiment-positive { background: #dcefe0; color: var(--pr-good); }
.pr-tag.pr-sentiment-negative { background: #f6dcd9; color: var(--pr-bad); }
.pr-tag.pr-sentiment-neutral, .pr-tag.pr-sentiment-mixed { background: #f2e8cf; color: var(--pr-warn); }
.pr-tag.pr-severity-high { background: var(--pr-bad); color: #fff; }
.pr-tag.pr-severity-medium { background: var(--pr-warn); color: #fff; }
.pr-tag.pr-severity-low { background: var(--pr-good); color: #fff; }

.pr-case-reasoning { color: var(--pr-muted); font-size: 0.9rem; margin-bottom: 16px; }

.pr-case-list { margin-top: 48px; }
.pr-case-list ul { list-style: none; padding: 0; margin: 12px 0 0; }
.pr-case-list li {
  display: flex; justify-content: space-between; align-items: center;
  padding: 12px 16px;
  background: var(--pr-surface);
  border: 1px solid var(--pr-line);
  border-left: 3px solid var(--pr-teal);
  border-radius: var(--radius);
  margin-bottom: 8px;
  font-size: 0.9rem;
}

/* ============ Reputation Monitor ============ */
.pr-monitor { padding: 72px 0; border-top: 1px solid var(--pr-line); background: var(--pr-surface); }
.pr-monitor h2 { font-size: 2rem; font-style: italic; }
.pr-monitor-form { max-width: 520px; margin-bottom: 40px; }
.pr-monitor-form label { display: block; font-family: var(--font-mono); font-weight: 600; font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.04em; color: var(--pr-muted); margin: 14px 0 6px; }
.pr-monitor-form label:first-child { margin-top: 0; }
#pri-monitor-btn { margin-top: 18px; }

.pr-monitor-output {
  background: var(--pr-surface);
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  padding: 28px;
}
.pr-monitor-count { display: flex; align-items: center; gap: 20px; margin-bottom: 24px; }
.pr-monitor-count-num {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 2.4rem;
  font-weight: 600;
  color: var(--pr-signal-deep);
  min-width: 110px;
}
.pr-monitor-count h3 { font-size: 1.1rem; margin-bottom: 2px; }
.pr-monitor-count p { color: var(--pr-muted); margin: 0; font-size: 0.9rem; font-family: var(--font-mono); }

.pr-monitor-results { list-style: none; padding: 0; margin: 0; }
.pr-monitor-results li {
  padding: 14px 0;
  border-bottom: 1px solid var(--pr-line);
}
.pr-monitor-results li:last-child { border-bottom: none; }
.pr-monitor-results a { font-weight: 700; color: var(--pr-teal); display: block; margin-bottom: 4px; }
.pr-monitor-source { display: block; font-family: var(--font-mono); font-size: 0.72rem; color: var(--pr-muted); }
.pr-monitor-empty { margin-top: 8px; }

/* ============ Scan Your Coverage ============ */
.pr-coverage-scan { padding: 72px 0; border-top: 1px solid var(--pr-line); background: var(--pr-surface); }
.pr-coverage-scan h2 { font-size: 2rem; font-style: italic; }
.pr-coverage-controls { max-width: 420px; margin-bottom: 28px; }
.pr-coverage-controls label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  color: var(--pr-muted);
  margin-bottom: 6px;
}
.pr-coverage-controls select {
  width: 100%;
  padding: 10px 12px;
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  background: var(--pr-paper);
  font-family: var(--font-body);
  font-size: 0.95rem;
}
.pr-coverage-output {
  background: var(--pr-paper);
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  padding: 28px;
}
.pr-coverage-count { display: flex; align-items: center; gap: 20px; margin-bottom: 20px; }
.pr-coverage-count h3 { font-size: 1.05rem; margin-bottom: 2px; }

/* ============ Footer ============ */
.pr-site-footer { background: var(--pr-ink); color: #cfd0d6; padding: 56px 0 0; margin-top: 48px; }
.pr-footer-inner {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  gap: 32px;
  padding-bottom: 32px;
}
.pr-footer-brand { display: flex; flex-direction: column; align-items: flex-start; }
.pr-footer-logo { margin-bottom: 10px; }
.pr-footer-logo img { max-height: 40px; filter: brightness(0) invert(1); opacity: 0.92; }
.pr-footer-mark {
  display: flex; align-items: center; justify-content: center;
  width: 36px; height: 36px;
  border-radius: 50%;
  border: 1.5px solid var(--pr-signal);
  font-family: var(--font-display);
  font-style: italic;
  color: var(--pr-signal);
  margin-bottom: 10px;
}
.pr-footer-inner h4 { color: #fff; font-style: italic; }
.pr-footer-inner a { color: #cfd0d6; }
.pr-footer-bottom {
  border-top: 1px solid #2a2d36;
  padding: 18px 24px;
  font-size: 0.8rem;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 8px;
}
.pr-colophon { margin: 0; }
.pr-colophon-mono { font-family: var(--font-mono); font-size: 0.68rem; letter-spacing: 0.06em; color: #8a8f9c; }

/* ============ Generic content ============ */
.pr-main { padding: 56px 0; min-height: 40vh; }
.pr-post-card { margin-bottom: 40px; padding-bottom: 40px; border-bottom: 1px solid var(--pr-line); }

/* ============ Instant PR Toolkit ============ */
.pr-toolkit { padding: 72px 0; border-top: 1px solid var(--pr-line); background: var(--pr-paper); }
.pr-toolkit h2 { font-size: 2rem; font-style: italic; }
.pr-toolkit-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 24px;
}
.pr-tool-card {
  background: var(--pr-surface);
  border: 1px solid var(--pr-line);
  border-top: 3px solid var(--pr-signal);
  border-radius: var(--radius);
  padding: 24px;
  display: flex;
  flex-direction: column;
}
.pr-tool-card-wide { grid-column: 1 / -1; }
.pr-tool-card h3 { font-size: 1.05rem; margin: 10px 0 14px; }
.pr-tool-card label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  color: var(--pr-muted);
  margin-bottom: 6px;
}
.pr-tool-card input[type="text"], .pr-tool-card textarea {
  width: 100%;
  padding: 10px 12px;
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-size: 0.92rem;
  background: var(--pr-paper);
}
.pr-tk-form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-bottom: 16px;
}
.pr-tk-span-2 { grid-column: 1 / -1; }
@media (max-width: 640px) { .pr-tk-form-grid { grid-template-columns: 1fr; } }

.pr-tk-output { margin-top: 16px; min-height: 4px; }
.pr-tk-meta { font-family: var(--font-mono); font-size: 0.78rem; color: var(--pr-muted); margin: 8px 0; }
.pr-status-success { color: var(--pr-good); }
.pr-status-error { color: var(--pr-bad); }

.pr-tk-scorebar-top { display: flex; justify-content: space-between; font-size: 0.82rem; margin-bottom: 4px; }
.pr-tk-scorebar-label { font-weight: 600; }
.pr-tk-scorebar-num { font-family: var(--font-mono); color: var(--pr-muted); }
.pr-tk-scorebar-track { height: 8px; background: var(--pr-line); border-radius: 4px; overflow: hidden; }
.pr-tk-scorebar-fill { height: 100%; background: var(--pr-signal); transition: width 0.2s ease; }

.pr-tk-tips { margin: 10px 0 0; padding-left: 18px; font-size: 0.88rem; }
.pr-tk-tips li { margin-bottom: 6px; }

.pr-tool-card-featured {
  border-top-width: 4px;
  background: linear-gradient(180deg, var(--pr-surface) 0%, #fbf8f0 100%);
}
.pr-tk-tool-desc { color: var(--pr-muted); font-size: 0.88rem; margin: 0 0 14px; max-width: 70ch; }
.pr-newsvalue-output { margin-top: 20px; padding-top: 20px; border-top: 1px dashed var(--pr-line); }
.pr-newsvalue-output h4 { font-size: 0.95rem; margin: 16px 0 8px; }
.pr-newsvalue-output .pr-score-header h4 { margin: 0 0 2px; }
.pr-tk-bp-textarea { margin-bottom: 12px; }

/* SERP preview card, styled like an actual Google result */
.pr-serp-preview {
  background: var(--pr-surface);
  border: 1px solid var(--pr-line);
  border-radius: var(--radius);
  padding: 16px 20px;
  font-family: Arial, sans-serif;
}
.pr-serp-url { font-size: 0.8rem; color: #202124; margin-bottom: 2px; }
.pr-serp-title { font-size: 1.15rem; color: #1a0dab; margin-bottom: 4px; line-height: 1.3; }
.pr-serp-desc { font-size: 0.85rem; color: #4d5156; line-height: 1.4; }